This email marketing ROI calculator measures the return on a campaign from the revenue it generated and what it cost. Enter both values above.
Formula
ROI % = (Revenue − Cost) ÷ Cost × 100
Example
$5,000 revenue, $1,000 cost: ROI = (5,000 − 1,000) ÷ 1,000 = 400%.
Good to know
These results are estimates for educational purposes only and are not financial advice. Rates, fees, and terms vary — confirm figures with a licensed professional before making decisions. Last updated: August 2026.
Frequently Asked Questions
How do I calculate email marketing ROI?
Subtract the campaign cost from the revenue, divide by the cost, and multiply by 100.
What is a good email marketing ROI?
Email often reports a high ROI versus other channels, but a positive, improving trend matters most.
What counts as cost?
Platform fees, design, copywriting, and staff time attributable to the campaign.